Press & Media

Caldeira Feature in Prime Time ITV Documentary - 16th January 2014

Caldeira, the home textiles manufacturer based in Liverpool, England will feature in an ITV documentary this week in the UK. The film crew followed Caldeira in the UK, USA and China.

The documentary will be on the "Tonight" programme on ITV titled "Is Britain Back in Business?" and will be aired on Thursday January 16th at 7.30pm in a half hour special about manufacturing in the UK.

Last year, 2013 "The Town Taking on China", was screened in two one hour programmes on BBC2 and starred Caldeira founder Tony Caldeira and members of staff from Caldeira China and Caldeira UK. Over 5million viewers watched the critically acclaimed and popular documentary.

The "Tonight" documentary is the latest in a line of TV appearances by Caldeira, other global TV networks have followed the Caldeira story including CNN and Al Jazeera, Channel 4 "Brits Get Rich in China" and the BBC.

Marketing Manager Karen Donnelly is pleased with the extensive coverage received by the company saying, "The ITV documentary will be a good showcase for Caldeira and British manufacturing. The show will be aired whilst the Caldeira team are at Heimtextil so we will have to wait till we get back to the UK to catch up with the show." The programme also considers whether the UK has a sufficiently skilled workforce to make the most of the predicted upturn. She added "Heimtextil is the key event in the home textiles calendar and is the most important exhibition in our global show schedule."

Tony Caldeira was keen to point out that the ideal solution in a "globalised" economy was a combination of European and Asian manufacturing, saying "Caldeira's half chips-half rice approach gives our customers greater flexibility and choice."

He also had some good news for European manufacturers adding, "It is encouraging for European manufacturers that costs in Asia are rising more quickly than in they are in Europe. This means that European home textile manufacturers will become more competitive from now on. The first phase of globalisation is now over and it looks like the tide is turning back in favour of European textile producers."

Please visit Caldeira UK, Hall 3.0, stand E51 or Caldeira China, Hall 6.2 stand D50. Alternatively, please call Karen Donnelly on +44 7921 089913 or email for your copy. To see some of the press coverage of the show please visit the company's website,


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Caldeira New 5th Avenue Showroom

Caldeira, the UK based Dec Pillow company has a new showroom in New York based US division Caldeira USA.

Caldeira has now supplied more than half of the US top 10 home textile retailers and has also increased sales in Canada last year.

Commenting on the new showroom, Carolyn Winderbaum, Product Development Manager says:
"Caldeira USA have been in the new home at 230 Fifth Avenue Suite 300 in Manhattan since June 2013. The new showroom is light and bright with capacity to show 50% more product than our previous space incorporating decorative pillows, window and throws."

She added "The contemporary showroom is laid out in a focussed manner that makes it very easy to work with all of our customers, and we have a fantastic view of Fifth Avenue. Customer reaction has been very positive to the new space and everyone has expressed how easy it is to view the 1000's of products in a high end retail style environment, and how great the light is to view textures and color. We look forward to many years of success with our new suite and look forward to welcoming current and new customers from around the globe."

Caldeira UK is in Hall 3.0 E51 & Caldeira China (Hao Sheng Textiles) is in Hall 6.2 Hall D50. For further details on Caldeira Holdings please contact Karen Donnelly at on +44 7921 089913 or visit


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Caldeira Launches Largest Ever Range at Heimtextil 2014

Caldeira, the home textile company based in Liverpool UK, Hangzhou China and New York City USA, will launch their largest ever ranges of cushions, ready-made curtains, chair pads and throws at Heimtextil 2014.

The Caldeira UK stand, Hall 3.0 Stand E51 and the Caldeira China (Hao Sheng Textiles) stand, Hall 6.2 Stand D50, have been totally refreshed for Heimtextil 2014 with tens of thousands of dollars invested in brand new product, designed specifically for this year's fair.

Rachel Griffiths, International Key Account Manager is looking forward to meeting current customers and new customers she commented "Heimtextil is the most important show in the Caldeira calendar, customers will visit from all over the world to see the new collections. I am looking forward to seeing our current buyers and meeting with new customers from around the world. The team have worked really hard to make sure we have the right products at good value for money."

Sarah Lovelock, from the Caldeira design and product development division is delighted at how the stands look. She commented, "It's a very exciting time at Caldeira; the whole range has been refreshed. On the Caldeira UK stand there are lots of new, high fashion cushions including tapestries, digital prints, woven chenilles and an extensive range of stunning velvets. On the Caldeira China stand there is a huge, commercial range of home textiles with jacquards, prints, chenilles, velvets & faux furs. We are pushing the boundaries of home textiles and can't wait for our customers to see the results!"

Making their debuts as part of the Caldeira team at this year's Heimtextil are Stephen Hannon, Group Sales Director and Head of International Key Account Management, Rebecca Healey, International Key Account Manager, Kerri Barrett and Leanne Smith both joined the Caldeira UK design and product development division in 2013.

For further details on Caldeira Holdings please contact Karen Donnelly at on +44 7921 089913 or visit


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New York Thought Exchange Blog: Caldeira Group

Tony Caldeira, founder and managing director of Caldeira Group, says the shared learning and mutual advice on the HSBC Business Thinking Thought Exchange in New York was "priceless".

Caldeira Group is one of the regional finalists in the HSBC Business Thinking initiative.
It is a Liverpool-based group of home textiles companies that include the biggest supplier of cushions to the UK market; a fast-growing home textiles manufacturer in Hangzhou, China; Caldeira USA, a sales office a showroom in New York that is spearheading expansion into the US market; and The Fabric Warehouse, a 14-store retail chain concentrated in the south of England.

Started by Tony Caldeira on a market stall in 1991, sales have grown every year since and now stand at more than £20m. Caldeira supplies leading retailers in 20 countries.

Tony Calderia

"Business Thinking has been a great success for all the entrepreneurs fortunate enough to attend the programme in New York. The thoughts which have been exchanged have been beneficial for all of the entrepreneurs involved, whether they were "US virgins" trying to break into the market or "US veterans" which have been trading successfully in the US for several years.

"One of the highlights of the trip was a dinner with Pret a Manger Chairman Larry Billet, who held court with the assembled entrepreneurs over dinner after giving an excellent presentation at the hotel. After dinner Larry got more than he bargained for. He was given a thorough grilling in the restaurant and was repeatedly challenged on his company's business model by the attentive group hungry for knowledge. The frank and honest exchange was stimulating and inspiring for all.

"For the "first time" exporters there were lots of useful seminars. UKTI, Grant Thornton and naturally HSBC advised the group on the US economy and various factors they need to consider when setting up in the US.

"Another highlight for me was the session with the team from Sunham Home Fashions. Howard Yung, the son of Sunham's founder, described how the Sino-American home textiles business had grown from $3m in sales to an incredible $155m. As an entrant into the lucrative but fiercely competitive US home textiles market, Caldeira USA could gain specific knowledge and valuable advice from the inspirational Yung and his extremely capable CFO Arthur Courbanou. Courbanou answered some of my questions on Caldeira USA issues and we agreed to catch up at a later date. A very useful contact indeed!

"But the best part of the trip was the group itself, both entrepreneurs and bankers. The shared learning and mutual advice was priceless and the group are going to meet again in future to continue their mutual support. Both business contacts and future friendships have been forged during the week.

"Caldeira USA is considering acquiring a US company to help convert the significant opportunity it has created. By being introduced to several key members of the HSBC's US commercial banking team, Caldeira has a good start in the transatlantic relationship building which will be necessary to create a team to complete a state-side acquisition.

"HSBC pulled no punches with this event and sent its top brass to maximise its opportunity. On the last day we heard from the US chief economist from the bank, who answered China-specific questions for me. The US vice-president and head of commercial banking, Mark Luppi, also offered advice on my "elevator pitch". High powered stuff!

"Finally, the best news of all for the group, but most importantly for entrepreneurs and business people across the UK, was the open minded and positive outlook from Ian Henley, head of corporate and commercial banking in the UK. He joined Brian Hay of Cardinal Maritime and me for dinner and was given "both barrels", respectfully of course, by the pair of us. Importantly he listened – and learned. Business Thinking has turned out to be not only important for the entrepreneurial business people present, it was also important for the "powers that be" at HSBC.
"With luck this event will have helped convince the bank that it has the biggest opportunity in British banking for decades. HSBC also has an obligation to both its shareholders and to UK plc to take its once-in-a-generation chance. The bank must give more support and backing to the country's entrepreneurs to help Britain grow out of the economic mess it's in.

"Overall, Business Thinking was a great event which could be significant far beyond the talented group of entrepreneurs and bankers involved. Well done HSBC – and thank you."

Click here to read article here on the Telegraph »


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Liverpool Daily Post Magazine - Why Knowsley knows best

Click here to read the PDF article from LDP Magazine November 2011 (pages 25, 26 & 28) »

LDP Magazine - Why Knowsley knows best


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Brit's Get Rich in China

China’s booming economy is a holy grail for risk-taking entrepreneurs. Every day intrepid Brits land there, seduced by wages of 20p an hour, dirt cheap products and over a billion potential customers. But the Wild East is not a place for the faint hearted. Unleashed after 50 years of communism, Chinese entrepreneurs are taking no prisoners in their own relentless quest for wealth and only the toughest will survive…

In Brits Get Rich in China acclaimed directors Alastair Cook and Rob Davis follow the dramatic missions of three British trailblazers as they try to make their fortunes in China - the real dragon’s den.

Tony Caldeira’s award winning Merseyside cushion business has been threatened by cheap Chinese imports. In a desperate bid to save his company, he’s borrowed 2 million pounds and has flown out to China in an attempt to build a cushion factory in a paddy field.

Dapper ex-colonel, Peter Williams, has spent his life savings on an energy saving device that he thinks he can sell throughout China. If he pulls it off, he’ll make hundreds of millions of pounds. But to many Chinese businessmen, he’s just an English plum ripe for the picking. Will they rip off his device and send him home with his tail between his legs?

Controversial kitchen retailer Vance Miller has built a huge business buying cheap products in China. But along the way, he says he has suffered a deluge of scams at the hands of his equally ruthless Chinese suppliers. On his fake "Olympic Inspection Committee" bus, he’s on a tour of the country determined to crack down on those he says have crossed him.

Written, directed and produced: Alistair Cook and Rob Davis.


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Liverpool Daily Post Magazine - From China to New York

Click here to download the PDF article from LDP Magazine (3.6mb) »

LDP Magazine - From China to New York


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Cushion King

Liverpool businessman Tony Caldeira is what legends are made of. In a modern retelling of rags to riches, from market stall to multi-million business, he's leading the way in the global textiles market with Caldeira UK and heading up the Liverpool Conservative Party...

Click here to read the entire article from Move Commercial Magazine, issue 23 »

Cushion King - Move Commercial Magazine, issue 23


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Caldeira UK Ltd
Villiers Road
Knowsley Business Park
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Fax: +44 (0)151 546 6357

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Caldeira Limited is registered in England & Wales at Villiers Road, Knowsley Business Park, Liverpool, L34 9ET. Company registration number 03274694.

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