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Caldeira USA find new NYC home
Home Textiles Today - 26th August 2013

New York - Home accessories house Caldeira USA has outgrown its first home here and is moving into a new and larger space in time for the upcoming New York Home Fashions Market next month.

Located in 230 Fifth Avenue in suite 300, the new space measures 3,500 square feet. The company, owned by British parent Caldeira, was previously at 261 Fifth Avenue, where it spent the past six years since establishing the Caldeira USA American division.

Tony Caldeira, managing director, said the expanded space has become a necessity to keep up with the company's growth.

"We are very excited about the new location and the commitment to the U.S. market," he continued. "We have doubled the amount of product we can show and this creates many new opportunities for Caldeira USA."

Caldeira USA manufactures and supplies decorative pillows, throws, window panels and other home accessories.

Added Carolyn Winderbaum, Caldeira USA's product development manager: "The new space will allow us to create a more pleasant shopping experience for our customers and with our new versatile display fixtures we can reconfigure easily adding to the flexibility of the light, bright new space."


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Caldeira and Heimtextil Feature in Prime Time BBC Documentary
- 16th January 2013

Caldeira, the home textiles manufacturer based in Liverpool, England has recently been featured in a two-part BBC2 documentary. The film crew followed Caldeira in the UK, China and at Heimtextil 2012.

The documentary, called "The Town Taking on China", was screened in two one hour programmes on BBC2 at 8pm and starred Caldeira founder Tony Caldeira and members of staff from Caldeira China and Caldeira UK. Over 5million viewers watched the critically acclaimed and popular documentary.

Following on from the documentary, other global TV networks have followed the Caldeira story including CNN and Al Jazeera.

Marketing Manager, Karen Donnelly was pleased with the extensive coverage received by the company saying, "The BBC2 documentary was a fantastic showcase for Caldeira and home textile manufacturers in the UK. The show included a section filmed at Heimtextil last year with staff taking orders on the stand." She added "Heimtextil is a key event in the home textiles calendar and is the most important exhibition of the year."

Tony Caldeira was keen to point out that the ideal solution in a "globalised" economy was a combination of European and Asian manufacturing, saying "Caldeira's half chips-half rice approach gives our customers greater flexibility and choice."

He also had some good news for European manufacturers adding, "It is encouraging for European manufacturers that costs in Asia are rising more quickly than in they are in Europe. This means that European home textile manufacturers will become more competitive from now on. The first phase of globalisation is now over and it looks like the tide is turning back in favour of European textile producers."

Copies of the "The Town Taking on China" DVD are available at the show, please visit Caldeira UK, Hall 3.0, stand E51 or Caldeira China, Hall 6.2 stand D50. Alternatively, please call Karen Donnelly on +44 7921 089913 or email for your copy. To see some of the press coverage of the show please visit the company's website,


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Caldeira Doubles US Sales in 2012
- 18th January 2013

Caldeira, the UK based Dec Pillow company has more than doubled its business in 2012 at its New York based US division Caldeira USA.

Sales of both the company's UK and Chinese produced decorative pillows have rocketed following successful new ranges launched.

Caldeira has now supplied more than half of the US top 10 home textile retailers and has also increased sales in Canada in 2012.

Commenting on the sales increase Caldeira Group CEO Tony Caldeira said,

"I'm delighted with the recent performance of Caldeira USA and following our total commitment to the US market, our business is growing from strength to strength. The success follows five years of hard work by the team, first establishing the company and now growing it.

When we first set up the US division in 2007, nobody predicted the scale of the difficulties which would be faced by the global economy and the home textiles industry. This makes the team's effort even more remarkable and I would like to thank both Lindsey Bonney and Carolyn Winderbaum in particular for all their support so far.

However the real hard work starts now and it's important that the company builds on the momentum it has created. We aim do this by hopefully expanding our offering with our existing clients, winning new business with new clients and expanding our window division.

The good news here for our industry is that it is still possible to build a growing home textile business in the US in this climate. Of course it is challenging but with the right products, quality, service and value it can be done."

Caldeira UK is in Hall 3.0 E51 & Caldeira China (Hao Sheng Textiles) is in Hall 6.2 Hall D50. For further details on Caldeira Holdings please contact Karen Donnelly at on +44 7921 089913 or visit


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Caldeira Launches Largest Ever Range at Heimtextil 2013
- 18th January 2013

Caldeira, the home textile company based in Liverpool UK, Hangzhou China and New York City USA, will launch their largest ever ranges of cushions, ready-made curtains, chair pads and throws at Heimtextil 2013.

The Caldeira UK stand, Hall 3.0 Stand E51 and the Caldeira China (Hao Sheng Textiles) stand, Hall 6.2 Stand D50, have been totally refreshed for Heimtextil 2013 with tens of thousands of dollars invested in brand new product, designed specifically for this year's fair.

Sarah Lovelock, from the Caldeira product development division is delighted at how the stands look. She commented, "It's very exciting this year; the whole range has been refreshed. On the Caldeira UK stand there are lots of new, high fashion cushions including tapestries, prints, woven chenilles and an extensive range of beautiful velvets. On the Caldeira China stand there is a huge, commercial range of home textiles with jacquards, prints, chenilles, velvets & faux furs. There's something for everyone!"

Making their debuts at this year's Heimtextil are new Caldeira China General Manager, Kelly Zhu and Lucy Foster, who joined the Caldeira UK product development division in 2012.

Lindsey Bonney, Caldeira Group Commercial Manager is pleased with the new products and the new recruits, saying "With so much new product and a strengthened team, we have a great chance of gaining new customers and winning new business at this year's fair."

For further details on Caldeira Holdings please contact Karen Donnelly at on +44 7921 089913 or visit


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Commercial new collections at this fall's market week
- 6th August 2012

Caldeira USA will be showing the latest collections of decorative pillows, throws, chair pads and window treatments at this fall's market week. The dates of NY home fashions market week will be 09/09/2012 through until 09/13/2012. The week kicks off with the Home Textiles Today (HTT) party on Sunday evening 09/09/2012 at 230 building on 5th Avenue, New York City.

The Caldeira USA showroom is at suite 508, in 261 building Fifth Avenue, New York. There are a number of appointments in the diary from major retailers within the American home fashions market and more are making appointments each day.

Product Development UK, Sarah Lovelock, is looking forward to showing the latest Caldeira collections in the upcoming market. "As a team we have really expanded our portfolio of designs, we have placed our emphasis on newness. Many of the designs show the British influence, it's an exciting time to be British we had the royal wedding last year and of course we have the London Olympics 2012. We have also added on new members of the Product Development team, Lucy Foster, has joined Caldeira UK and has designed in her previous employment designed a shawl for HRH the Queen."

To make an appointment to visit the New York showroom in building 261 contact Carolyn Winderbaum, Product Development at or call +1 212 532 2292


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Zhejiang Hao Sheng Textiles re-launch at Shanghai fair 2012
- 6th August 2012

Zhejiang Hao Sheng Textiles will re-launch as a WOFE, also known as a wholly owned foreign enterprise at the Shanghai Intertextile show August 28th to 30th August. Caldeira China first launched in 2004 is now wholly owned by the Managing Director, Tony Caldeira.

The company will be located at the entrance to the fair in hall E1, stand A01. This will be the company's 7th consecutive year that it will exhibit at Shanghai Intertextile fair.

On show will be the latest selection of soft furnishings ever assembled by Caldeira China. Products will include cushions, throw-overs, ready-made curtains, chair pads and much more, designed exclusively for volume retailers around the world.

Teams from the UK, China and USA will be at the exhibition. From the Hao Sheng office, Sales Manager Chen Yan, also known as Swallow said "It is an exciting time for the company, a new beginning. Our product development teams are keen to get the most commercial designs for our existing customers and new customers. It is worthy for a home textile buyer to visit the Hao Sheng Textile stand. And it is very easy that the stand is at the front of the fair, it will make the best start to your show. Also you can make a one stop shop for all of your home textile products in our stand."



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Caldeira on hiring hunt as China work shifts to Liverpool
- 23rd November 2011

Knowsley Business Park-based Caldeira has unveiled plans to create 20 jobs at its Liverpool headquarters. It follows the return of work from China back to the UK.

Caldeira said the move follows an upturn in its UK cushion division order book and roles are to be created in the manufacturing side of the business, with sewing machinists, production staff and warehouse staff required.

Caldeira has also recently added staff in its commercial team with a new global sales manager role created.

Caldeira founder and managing director Tony Caldeira said: "I'm delighted that Caldeira is hiring staff in its UK manufacturing division and this is some welcome good news for the local economy.
"Our customers are deciding that our Merseyside factory is now more competitive due to the increased costs and operational difficulties they are facing when doing business in China."

Read the full article on


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From China to Merseyside
- 23rd November 2011

Merseyside-based home textiles company Caldeira is creating 20 new jobs at its UK headquarters.

Speaking at an employment seminar organised by business club Downtown Liverpool, founder and managing director of the firm, Tony Caldeira, said he was bringing work "back home" from his factory in China.

He added, "People have to understand that China is still booming and even though it is starting to slow down, the economic growth rate over there is still at seven or eight per cent and that is leading to a lot of inflationary pressures."

It is not just prices for raw materials that have gone up, but labour costs, commodities and food costs are all rising very quickly, Caldeira (pictured below) said.

"I believe that some of our customers are still looking for product that is made just in time, that is of high-quality and ultimately we think that Merseyside is a good place to do business and we want to do more business here."

"When Caldeira formed its Chinese joint venture in 2004, a production worker earned around 750 renminbi per month, which at the time was around £50. Now the same worker expects a salary of 2500 renminbi per month, which at today's exchange rate is around £250."

"Chinese wage costs have increased by five times in sterling terms in the last eight years," he explained."

Caldeira said that he hoped to take on around 50 staff in total over the coming months, because he plans to bring a lot more production back to the UK from China.

Chris Grayling, employment minister, was also on the panel and he admitted that there had been some debate about his decision to blame the eurozone for the tailing off in the labour market in the last few months.

"But if you go back four months, unemployment was coming down, youth unemployment was below 900,000 and suddenly it's gone back up again."

"The only credible reason I can come up with is the crisis in business confidence as a result of the eurozone crisis," he added.

Grayling said that many firms were holding back when it comes to recruitment because of the current economic climate.

Read the full article on


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Caldeira brings jobs back from China
- 23rd November 2011

CALDEIRA Group is to create 20 jobs at its UK base at Knowsley Business Park headquarters by bringing work back from its Chinese factory. The company's founder and chairman, Tony Caldeira, has been one of the region's biggest promoters of trade with China and opened a factory near Hanzhou in the Zhejiang province in 2007.However, he said that a five-fold increase in costs in coastal areas over the past eight years had convinced him to repatriate sewing work on some of its premium cushions, which attract higher duty rates than important...

Read the full article on www.thebusinessdesk


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Cushion maker Caldeira repatriates work from China to create Knowsley jobs
- 23rd November 2011

CUSHION maker Caldeira is creating 20 jobs at its Knowsley Business Park factory, by switching work back from its Chinese plant.

Founder Tony Caldeira first mooted the move in September, citing rising wages due to inflation, increased red tape, and a rising Chinese currency.

He confirmed the switch yesterday linked to an upturn in the company's UK order book, but also high wage costs in China which he said have soared five-fold in the past eight years, making the UK more cost-effective.

He said: "I never thought I would say this, but certain cushion covers which are made from Chinese fabrics are now cheaper to produce in the UK than in China."

"Our customers are deciding that our Merseyside factory is now more competitive due to the increased costs and operational difficulties they are facing when doing business in China."

He said, "when Caldeira formed its Chinese joint venture in 2004, a production worker there earned around £50 a month: "Now the same worker expects a salary of around £250 per month."

He added: "Of course, our UK staff still earn considerably more than our Chinese staff, but productivity is higher in our Merseyside factory and the percentage of labour cost in more expensive cushions is relatively small."

"So, when you also include other extra costs such as extra packaging, manufacturing profit, additional shipping costs and, most significantly, the difference in duty rates between fabrics and finished goods, the cost differential between Chinese and UK cushion manufacturing reduces considerably."

Mr Caldeira went on: "China still has a very important part to play in Caldeira's plans for the future, but it is no longer a one-way bet. The tide is turning and global rebalancing has begun."

"More importantly, if this move is repeated around the country, this news could have positive implications for British manufacturing and for the British economy as a whole."

The Knowsley cushion manufacturer has also recently added staff in its commercial team, and a new role of global sales manager is being created to help grow the business throughout next year.

Read the article here on


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Caldeira sales grow again in 2010 but margins and profits hit by commodity price rises
- 28th September 2011

Merseyside based soft furnishings company Caldeira has reported a rise in sales for the 19th consecutive year, with group sales rising from £20m in 2009 to £21m in 2010.

However difficult global trading conditions, a doubling of the price of cotton and large price increases in other key commodities such as polyester, saw profit margins drastically reduced.
These factors, alongside Caldeira's continued investment in the refurbishment of the company's chain of 14 retail stores, which trade as The Fabric Warehouse, has led to the Caldeira Group reporting a loss of £166,000 for the year ending December 31st 2010.

Sales grew in both of Caldeira's overseas divisions, based in China and the US, but profit margins in all of the four trading companies in the Caldeira group were adversely affected by rising commodity prices and weak global demand for soft furnishings.

Commenting on the results, founder and managing director Tony Caldeira said,

"Considering the perfect storm that the company has faced Caldeira has traded well and continues to strongly outperform its rivals."

"The different divisions around the world were all hit by huge increases in raw material prices. Caldeira took the long term strategic decision to work closely with its global customer base and honour contracts which had been agreed earlier in the year, when cotton and polyester prices were significantly lower."

"In the short term this hurt margins and profits but by helping our customers during these difficult times we have improved long term customer relationships and as a result we achieved a slight increase in sales in 2010."


Divisional Performance

Caldeira UK Ltd., which is based at the Knowsley Business Park, remained profitable and maintained its position as the UK's market leading cushion company. However sales fell due to the weak retail environment and the collapse of customers such as Ethel Austin in 2010.

Caldeira USA, which is based in New York, saw a 50% increase in sales and added more leading North American retailers to its customer base.

Caldeira China, which is based near Hangzhou in Zhejiang province, saw its sales increase in 2010, however in addition to the commodity price rises, increases in labour costs, finance costs and the increase in value of the Chinese currency all adversely affected profit margins.

2010 was a difficult year for The Fabric Warehouse with heavy snow at the beginning and end of the year and the continuing credit crunch. Sales of "big ticket" home furnishing purchases such as made to measure curtains, which are important to Fabric Warehouse, were badly hit by the weak economy, weak consumer demand & the weak housing market.

Fabric Warehouse continued to plan for the long term by investing heavily in refurbishing its store portfolio. Stores in Cardiff, Cheltenham, Maidstone, Norwich, Reading, Weybridge and Winchester were significantly improved in 2010 and the company has continued to improve the store's product ranges and information systems.

Tony Caldeira added "Hopefully for Fabric Warehouse it will be a case of short term pain and long term gain. The operational performance of the retail division is improving significantly due the continued investment in the business but there is still work to do to complete the turnaround of The Fabric Warehouse."

In 2010 Caldeira added a property company to the group of companies, acquiring the building previously rented by The Fabric Warehouse in Waterlooville, Hampshire. Further properties will be added to the property portfolio in future years as opportunities arise.

Group Finance Director Rob King remains upbeat about the future opportunities for the group despite continuing difficult short term trading conditions.

He said "The continued restructuring of the Group in 2010, together with the implementation of new banking facilities with HSBC, has provided the Group with enhanced flexibility to better service the requirements of its global operations whilst also ensuring the business is better prepared for potential acquisitions"

"The Caldeira group has continued to show resilience in such a depressed trading environment. Each of our four businesses is well positioned with significant organic growth opportunities when an upturn does come, and our strong financial position enables us to look for opportunities which are, and will continue to be, available in the current climate"


Tough trading conditions to continue in 2011

Tony Caldeira warned of continued tough trading conditions for 2011.

"2011 continues to be challenging for the Caldeira group with raw material prices remaining stubbornly high, continued weak global consumer demand, the continued weakness of Sterling and a difficult UK retail environment."

"UK Soft furnishings retail remains tough with a weak housing market, the continuing consumer credit crunch and higher finished product prices. As a result, several UK retailers which sell soft furnishings, such as Habitat, T.J.Hughes, Life and Style and Walmsleys have all collapsed into administration and more will follow if difficult retail conditions continue."

Despite the tough climate, The Fabric Warehouse has continued to invest in its stores and has improved its stores in Poole, Southampton and Waterlooville. However continued difficult trading conditions mean that The Fabric Warehouse will be loss making in 2011.

Trading also remains tough for Caldeira in China, where rampant inflation, a rising currency, increasing labour costs and high interest charges continue to squeeze margins. As a result, Caldeira is currently considering restructuring its Chinese division and possibly even returning some manufacturing to its UK headquarters in Merseyside.

In the US, margins remain tight and consumer demand remains weak, however Caldeira USA has recently won trial orders with American retail giants Kohls and Bed Bath and Beyond. The US division now has trial orders in six of America's top 10 home textile retailers and has tremendous growth potential.

Caldeira UK will remain profitable in 2011 despite the difficult trading conditions as UK consumers continue to buy the company's cushions, throws and ready-made curtains. Despite losing customers which have collapsed into administration, Caldeira UK has added Argos and Shop Direct to its client base in 2011 which will more than offset the loss of sales.

Caldeira founder and Managing Director Tony Caldeira remains confident and positive about the long term prospects for his companies.

"Over the years the Caldeira Group has reinvested its profits and as a result has a very strong balance sheet. This has helped the company through this perfect storm. I am confident that the company will emerge from this unprecedented trading period better, stronger and more competitive than ever."

"When the global economy improves, Caldeira with its experience, flexibility and global reach will be in a strong position and the company will continue to outperform its rivals for the foreseeable future."


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Caldeira’s new look stands at Heimtextil 2011
- 2nd December 2010

Caldeira, based in Liverpool, England will be exhibiting on two stands at Heimtextil based in Frankfurt, Germany. This is the seventh year that Caldeira has exhibited at the show and this year’s stands will total 240 sq metres of space. The new look stands will be more open than in previous years with more entrances to welcome customers from each walkway. On display will be the biggest ever collection that Caldeira has presented at Heimtextil.

Caldeira’s product range includes cushions, decorative pillows, throws, ready-made curtains, bean slabs, bean cubes and draught excluders. The company specialises in supplying some of the world’s largest home textile retailers from their sales offices and factories in Liverpool, England, Hangzhou, China, and their sales office in New York City, USA.

Caldeira’s European stand can be found in Hall 3.0 Stand E51 and will display products made in its UK factory using European fabrics. Caldeira China, known locally as Hao Sheng Textiles, will be located in Hall 6.2 Stand D50. The focus of the Caldeira China stand in 6.2, will be to display their high quality Chinese made products, many of which have been designed by the company’s designers and customers worldwide. The booths will be staffed by members of Caldeira’s UK, Chinese and US teams.

There will be a new addition to the stands this year named “Showroom 3” with ready to buy products and fabrics. Within Showroom 3 customers can cherry pick from available fabrics to create, cushions, bean bags, bean slabs for immediate delivery.

Roger Davies, National Sales Manager commented “Showroom 3 section of the stand will be a one stop shop for customers who need fabrics and cushions without long lead times. Caldeira has listened to its customers and tailored the showroom to offer a fast turnaround on products to help out those customers who need product to fill shelves with no restrictions on fabric minimums.”

Caldeira will also launch its new Beatles range of world exclusively designed products. The company has been working with a supplier who has been left some exclusive pictures of the Beatles in a will. These exclusive pictures have now been transferred onto fabric. The Beatles photos were taken by the late Derek Cooper, a magazine photographer to the music industry.

Karen Donnelly, Marketing Manager is looking forward to the launch of the products at Heimtex “Caldeira will have exclusive 43cm/ 50cm cushions and a bed-runner featuring the fab four Beatles. The unseen photos were taken during official photo shoots and capture the fun-loving approach of the famous Liverpool band.”

Visit Caldeira European operation in Hall 3.0 E51 & Caldeira China - Hao Sheng textiles in Hall 6.2 Hall D50. For further details on Caldeira please contact Karen Donnelly at or visit


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New Showroom 3 Now Open
- 10th September 2010

Caldeira, based in Liverpool, has set up a new showroom for customers to visit in Merseyside. The showroom is a new idea to help out customers who find their stores out of stock and need fast turn-around products to fill shelves. The showroom is set up for customers who can select as much or as little fabric as they require and then have it made into the desired products at the company’s Knowsley head quarters. Showroom 3 is in addition to the company’s UK and Chinese showrooms that are already display a wide range of up-to-date fabric styles of cushions, curtains, throws and bean products.

Caldeira make to order as a rule and don’t hold stocks, this has kept the business efficient since 1991. There are from time to time overmakes of fabrics, as long as the fabric is not subject to exclusivity, the fabric can be included within showroom 3. The company has its own fleet of Caldeira vehicles which can deliver to distribution warehouses nationally.

Sarah Lovelock, Product Development, has worked on the showroom and commented “It’s an Aladdin’s cave of product for a buyer. There are furs, chenilles, jacquards, faux silks, leatherettes, Belgian velvets, textures... the list goes on. We have the ability at Caldeira to turn this fabric on-site into cushions, bean bags and bean slabs. It’s a gift to buyers who need an instant product on their shelves.”

Roger Davies, National Sales Manager, commented “Caldeira has listened to its customers and tailored the showroom to offer a fast turnaround on products. Customers can “cherry pick” from the ranges on offer and do not have any restrictions on fabric minimums.”

The showroom 3 concept will also travel to Germany when Caldeira takes a stand at the Heimtextil exhibition in January 2011.



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Address & Telephone

Caldeira Ltd
The Cushion Factory
Unit 2, Knowsley Point,
Acornfield Road
Knowsley Industrial Estate
L33 7RD

Tel: +44 (0)151 290 9090
Fax: +44 (0)151 546 6357

Company Details

Caldeira Limited is registered in England & Wales at Unit 2, Knowsley Point, Acornfield Road, Knowsley Industrial Estate, L33 7RD. Company registration number 03274694.

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